AgriTalk India | Rajkot | Himatnagar | Gujarat | Krishi Mela | Agricultural Exhibition

General Information

Our Group of Companies

  • Kheti Ni Vat - Gujarati Agricultural Monthly Magazine
  • Pumps News - An Pumps Industries Exclusive Magazine


Main Sponsor

Ozat Pumps

Silver Sponsor

white wagon




Doctor Seeds


Vandana Green Tech Pvt Ltd.

Crompton Greaves Ltd.

Apollo Earthmovers Limited




Atma Project

Agricultural Technology Management Agency (ATMA)

Atma Project | AgriTalk India | FoodTalk India | Rajkot | Gujarat | Krushi Melo•  ATMA is a decentralized and demand drive extension mechanism operating on the comparative strength of different stakeholders.
•  It is a registered society responsible for technology dissemination at the district level through SREP (Strategic Research & Extension Plan)
•    It can receive funds directly from GOI/States, Membership fees, beneficiaries contribution etc.

•  It is going to increasing responsible for all the technology dissemination activities at all District level.
•  It will have linkage with all the line departments, research organization, non-governmental, Organizations and other agencies associated with Agricultural development in the district.
•  Research and Extension Unit within the project districts such as ARS/ZRS , KVK ’s and the key line developmental departments would become constituents members of ATMA.
•  ATMA is supported by a Governing Board (GB) which determiner all extension activities and a Management Committee (MC) which implements the extension activities.

•  Decentralized / Demand driven.
•  Participatory, bottom-up mode.
•  Consistent with article 243 G of Constitution.
•  Has adequate participation of  Private Sector / Gender / ICT.
•  ATMA a part of integrated system – KVK / Macro Management Centre / State allied Sectors.
•  Ultimate aim of ATMA – make small farmer credit worthy.
•  No provision for appointment / salary / vehicles / buildings.
•  Salary – not eligible.
•  Infrastructure support  - strictly as per  scheme guidelines.
•  Manpower deployment in ATMAs– PD and other staff.

•  The First task of ATMA is to facilitate the preparation of strategic research & Extension plan (SREP).
•  Participatory Methodologies are used.
•  Involving all the stakeholders & farmers.
Analysis of
•  Existing farming systems.
•  Research – extension gaps.
•  Prioritizes the research – extension strategies.
•  Basis for development of work plans at block/district level.

The FIGs are informal, voluntary and self governing associations of farmers and farm women, formed at village level to achieve a common purpose, ultimately resulting in sustenance of the resource base and the farm family in their own geo-socio-economic environment.  
At GramaPanchayat level, these groups will be guided by the agriculture and other line departments with logistic support from local GramaPanchayat.
The farmer interest groups will be identified by the ATMA Implementation Committee in consultation with SREP Coordinators.

Roles and Responsibilities of FIGs and FOs
1.  To interact and to review  their activities and identify problems or c concerns.
2.  To help and to support each other by sharing knowledge, skills, equipment etc.
3.  To develop action plan to undertake specific commodity based production, processing or marketing activities and send to ATMA Implementation Committees for incorporating in their sectoral plans.
4.  To undertake commodity production, processing and marketing activities individually or in groups.
5.  To participate in Taluka level activities & seek support and guidance of ATMA Implementation Committee for their activities.
6.  To liaise with other farmers and Farmers’ organizations to share their experiences and get support for their activities.
7.  To resolve possible conflicts.
8.  To build and maintain linkages with other institutions and agencies.
9.  The FIGs and GFOs will meet pe4riodically at least once in a month.

•  Farmer Friend- Selection & Funding?
•  One of the progressive farmers in the village will be identified as Farmer Friend.
•  One Farmer Friend / two villages.
•  Identified by BTM on a resolution of Gram Panchayat (GP) in consultation with FIGs working in the Panchayat area.
•  FF will be provided with a special opportunity for up-gradation of his skills through trainings, study tours and visits to SAUs / other institutes.
•  Provision of Rs.2000/- per Farmer Friend per year to be supplemented equally by State Governments (total Rs.4000/-).
•  States have choice to increase their contribution.

Farmer Friend- Functions
Farmer Friend (FF) will:
•  serve as a vital link between extension system and farmers at village level in two villages under his control.
•  will be available in the village to advise on matters of agriculture and allied sector.
•  mobilize farmers in to groups and facilitate dissemination of information to such groups/ individual farmers and farm women directly through one to one interaction  or in groups.
•  access information / services  on behalf of farmers as per need through Common Service Centres (CSC) / Kisan Call Centres (KCC) and share it with fellow farmers.

Interface with Farmers at Block level - Block Farmers Advisory Committee
•  Shall consist of 20-25 farmers within the Block representing all sectors- agriculture / horticulture / livestock etc.
•  Adequate representation to be given to women, SC/ST, small & marginal  and weaker section farmers along with farmer members from Yuvak Mandal,  Mahila Mandal,  Input dealers, Farmer Groups & BDC members.
•  Additional members,  up to 4, could be co-opted.
•  BFAC to met once in a month during the season and quarterly in lean season.
•  Duration of BFAC shall be two years after which new set of farmers shall be nominated on it.
•  Chairman to be elected out of the above members on rotation  basis.
•  BTM shall act as Member Secretary to BFAC.

Interface with Farmers at District Level - District Farmers’ Advisory Committee
•  Shall comprise of not more than 25 farmers (number will be restricted depending on the number of blocks in the District)
•  1 to 2 farmers each to be nominated by the BFAC as per consensus or majority.
•  Selected District level award winning farmers also to be nominated.
•  Additional  Members/ progressive farmers could be co-opted from the farming community.
•  Chairman to be elected from above members on rotation basis.
•  DFAC to be for two years after which new set of farmers shall constitute it.
•  PD ATMA to act as Member Secretary to DFAC.
•  DFAC to meet quarterly and preferably before ATMC MC.

Interface with Farmers at State Level - State Farmers’ Advisory Committee
•  Shall comprise of not more than 30 farmers (number will be restricted as per the number of districts in the State).
•  1 to 2 farmers each to SFAC will be nominated by the DFAC.
•  Selected State level award winning farmers also to be included.
•  Additional  Members/ progressive farmers could also be co-opted from the farming community.
•  SFAC to be for two years after which new set of farmers shall constitute it.
•  Chairman SFAC to be elected from above members on rotation basis.
•  State Coordinator to act as Member Secretary to SFAC.
•  SFAC to meet Quarterly.

•  Act as agencies to provide farmers feedback and inputs to BTT, ATMA MC & ATMA GB and State Nodal Cell/Inter Departmental Working Group (IDWG).
•  Help set block/district and state extension priorities and recommend  resource allocations across programmed areas.
•  Collaborate with BTTs/ ATMA GB & MC and SAMETI & SN Cell to provide feedback and facilitate preparation of BAPs/ DAAPs & SEWPs.
• Review key extension activities/efforts in their respective jurisdiction & render necessary advise / feedback.

AgriTalk India | Krushi Melo | Rajkot | Gujarat